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SOFRESH PTE LTD
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The Singapore National Heart Association introduced the Healthier Choice Symbol
to consumers back in August 1998. That further strengthens and complements the goal of the company
to change the consumers' dietary practices in order to reduce the prevalence of lifestyle-related chronic diseases.
In the current volatile market, SOFRESH has achieved continuous growth and profitability through its aim and
effort to differentiate itself as a quality leader, service leader and marketing leader. SOFRESH provides an exclusive
and personalize touch to its customers through the provision of the right concoction of fruit juices and nutritious
salad to promote healthy living.
The recent outbreak of SARS further increases the public awareness of maintaining a balanced diet and hence
leading to an evident change in the consumers' dietary practices. This change is not a fad that will fade off
when the society overcomes the crisis. It will become a trend of routine that continues to surge, leaving a great
potential of growth for our business.
The Concoction Recipe
Team Spirit
Lead by an experienced management team, which comprises of three young dynamic partners, that strongly believes
in being at the forefront of the industry. Every SOFRESH employees are team players whom display devotion in building
a place where every visit turns out to be a fruitful call and believe in an uncompromising commitment to quality food
and beverage, and warm and friendly service.
Secret Formulation
Behind every juice concoction is a proprietary secret formula, developed by our own experienced R & D team.
Our juices are thoroughly tested in taste and consumer acceptance, leaving an impressive market presence in the vicinity.
Appealing Outlet Concept
Not just healthy lifestyle, the ‘SOFRESH' experience is chic, vibrant and fun in tune with our contemporary design.
It is a brand new eating experience serving simple, but yet nutritious juices and salads.
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